Momentum
Mobile fitness app
Overview
a Fitness app for workout plans.
Its allow observing tracking and analyze
workout plan progress.My role
User research and competitive analysis,
information architecture, user flow, MVP definition,
wireframes, and UI design.
User Research
I have made a online interviews with several
potential users from my target audience.
Here are some conclusions -
01
Users mentioned the Observing of their workout plans is not comfortable, their plans are usually written on paper or stored in Google Keep.
02
Nearly half of the potential users, submitted a self-review and tracked their progress.
03
Many of the potential users mentioned they lack dynamic updates during their workouts. Sometimes they miss an exercise or reduce a repetition which situation who can harm the progress.
Insights
Most of the people who took part in my interviews mentioned that they work out with a plan.
First point, The fact that their plans are stored in different places is considered an inconvenience. Users currently store plans primarily in Google Keep or on paper.
The second pain point I found through potential user interviews was that people wanted for self-review option, a feedback tool for enhancing their progress.
Value proposition
MOMENTUM is a fitness app that aims for active people who work out using a workout plan. The user can submit their workout plan to a calendar, and then easily track and review a specific exercise or the whole workout and view data and statistics.
Persona
"I've missed a platform that gave me
the ability to view my plan, update
it and track my progress dynamically"
Name | Age | Personal status |
|---|---|---|
Ariel Hilel | 22 | Discharged soldier |
Background
Ariel is a discharged soldier; he is 22 years old and has high digital literacy.
Ariel's activity level is high: he runs and plays soccer with his friends on weekends.
Recently, Ariel started to visit the gym, using a notebook to write notes after the workout is done.
Goals
One platform for calendar and workout plan
Collect data, statistics, and analyze
Self-review section
Platform that enhances momentum
Frustrations
here is a sense of inconvenience with the fact that
the workout plan and the notebook for reviews are separated.Many of interviewers said self-review is crucial for
moving forward and strengthening habitsWhile the user workout at the gym is might
be complex to skip from Between the app and the other
Market analysis
 |  |  |  |
|---|---|---|---|
| Google Keep | Fithero | Fitnotes | StrengthLog |
Conclusions
The notebook which used as the main feature is not accessible and the workflow is not intuitive.
many apps lack innovative design.
The work flow was not easily understood and it take some time to get to the right place.
Most apps do not show a place to take personal notes
Primary task flow
Primary
Secondary
User flow
Wireframes
I decide to place the calendar in the central place, beneath the ‘hero’ welcoming, the calendar will show the present week and the workouts scheduled.
From this point, the user will continue easily to the first and second task flow. add and select a workout, and the second point, helping the user to set a review for any exercise to enhance his improvement
Design
Design research is required to move from wireframes to designed frames. I am trying to identify the value of the users, their interests, Observing also other products on the market, and see which style is fit for the app theme.
